Rebranding 2002
Dragon Rouge Paris
The brand Cristal d’Arques, created in 1968, produces stemware in real crystal in automatic production. The crystal, until then produced of great luxury, becomes much more affordable. In 2002 the rebranding of the brand is aimed at international expansion. The typography has been designed with Mr Gia Tran, (Typographer).
the hallmark and the light sculptor
The hallmark will appear discreetly on all stemware to guarantee the quality and origin of the production.
The light sculptor refers to an ancient greek character, he is used on some of the packaging ranges and communication to come (Designed at Dragon Rouge Branding with Mr Alexis Rolet).
Example of packaging facing
