Winston Rebranding 2002-2005
Dragon Rouge Paris
Distributed over 60 countries worldwide, Winston is the second world best selling brand. After it was acquired by JTI in 2000. The mission was to define a coherent worldwide out-of-pack identity.
New out-of-pack logo
Design of new eagle and typography refining
Brand guidelines for local marketing teams
For all other logo variations specific to local markets (in Europe, Asia and Latin America) guidelines and documents about the new positionning were provided.
Brand promotion objects
The design and production of the the most usual promotional items were centralized by the Brand Headquarter.
Brand evolution advertising campaign
Campaign revealing the new packaging – Eastern Europe and Asia – 2003.
Brand movies
“Atmosphere” films broadcasted in bars and during sponsored events – in countries authorizing tobacco communication.
Layout chart for advertising
A layout chart has been design to be implemented on each market by the advertising agencies.
