Ability to work on any subject respecting the allocated resources and deadlines. True interest and understanding of clients issues and needs. Adapted Creativity in all circumstances.

Looking for ideas? You have found the right vein. Relevant ideas and a great projection capacity. 17 years of experience as a front-line creative, in various areas from Advertising & graphic Design, to Innovation in Distribution Network.

Able to deliver in a short time a wide choice of concepts and ideas, able to optimize and enhance the ideas sought in team. Uses an effective methodology (for individual and collective work) to achieve relevant results.

Ability to convey passion for design and ideas! Enthusiastic, open, motivates and creates the optimum conditions to get the best out of each team member to bring out the best ideas. Large projection capacity.

Experience to conceive an agency (or business unit)strategy. Give a realistic vision and objective, motivate the teams, choose and launch the necessary investments and recruitments. (was part of the job at At Ogilvy and Saatchi & Saatchi). Work in team to follow the business profitability.

Management of creative teams at Ogilvy Mayotte, Ogilvy Madagascar and Saatchi & Saatchi Madagascar, including experts of Advertising , Branding, Packaging, 2D / 3D animation, 2D / 3D illustration, trade show booth design,  retail design and sound Studio.  Give clear instructions, develop the creativity and know-how of each to achieve the best results possible.

Understanding of different cultural contexts and sociograms. Experience with European, North American, Middle-east, Indian, Chinese, Japanese and African clients. Worked with professionals of various nationalities and managed teams in Europe and Africa.

Active listening of customer needs, analysis of data (market research) and transcription in creative brief for artistic directors or for external suppliers.

Design of numerous integrated campaigns
Effectiveness proven by market research and customer satisfaction (Cf LinkedIn). 4 « Communications Agency of the Year » awards won at the « Creative Festival / Reunion Island » in 2014, 2015, 2016, 2017.

Experience in building brands. Strategic positioning (Vision, mission, values), definition of a universe (Graphic & Photographic Chart and Tone of voice) – Brand diagnosis (Analysis of the graphic image and its perception by the stakeholders) – recommendations.

Strong experience in packaging (5 years at Dragon Rouge Paris).Worked on prominent international brands as Kraft foods, Nestlé Waters and JTI.

Conception of editorial charters. Follow-up of community managers. Conception of communication plan for social networks (SMO). Creation of commercial films and texts for the web. Institutional content writing for clients web sites. Work with SEO & SEA experts to integrate digital to 360° campaign.
> Professional Training followed with “En Français dans le Net”
> Google Digital Active Certification

Ideas research (synopsis and scripts) for communication campaigns,respecting the needs of audiovisual production.Writing institutional and commercial web content. Participations in the creative International Tribes of Publicis.

Writing press releases, organizing press conferences for various clients and for product launches. Reply to Press Interviews. Interviewing. Writing answers and coaching for clients.

Scenography conception, Furniture Design, choice of the materials, suppliers management. (Done for, STAR, BMOI Bank, Access Bank, Club Export)

Design of a major exhibition for Rio Tinto at Antananarivo. Work with artists, light suppliers, furniture craftsmen

Qualitative study: Realization of many focus groups to check the customers needs and the relevance of the creative ideas proposed. Writing of face-to-face and telephone interviews guides.

Quantitative Studies: Launch of Studies for the French Agricultural Market and Market Studies on Consumer Habits in the Indian Ocean.

Market survey analysis for numerous clients.

Adobe : Photoshop / Illustrator / Indesign
Windows : Word / Excel / PowerPoint

French native tongue
Fluent knowledge of English
Advanced understanding of Spanish and Portuguese
Notions in German, Japanese & Malagasy