Rebranding 2014
Facto Saatchi & Saatchi Madagascar
Since its beginnings in 1960, EDELEC has gradually diversified to change the heart of activity. As his name indicates, the company first started as an Electrical Troubleshooting Company. Now the company imports and distributes major brands of hygiene and cosmetics (L’Oreal, Unilever, Garnier, Maybelline …) and also has a strong presence in the automotive sectors (Range rover, Opel …), furniture, decoration, DIY and home automation. Linked to the founder’s family history, the identity has not been touched up in 50 years. The challenge was to propose an identity coherent with the activities, while maintaining a certain historical continuity.
TEMPORE QUO PRIMIS AUSPICIIS IN
Brand signature
EDL for “Everyday life”, because the ambition of the company is to distribute quality products, useful for everyday life.
Subsidiaries
EDL is made up of 4 subsidiaries specialized in FMCG, Automotives, DIY & Construction and services.
Vision Mission Values
The new corporate positioning of the company was defined with the agency, after interviews with executives, employees, customers and main suppliers.
Declinations of the new brand Identity
