Skills & strengths

Ability to work on any subject respecting the allocated resources and deadlines. True interest and understanding of clients issues and needs. Adapted Creativity in all circumstances.

Looking for ideas? You have found the right vein. Relevant ideas and a great projection capacity. 17 years of experience as a front-line creative, in various areas from Advertising & graphic Design, to Innovation in Distribution Network.

Able to deliver in a short time a wide choice of concepts and ideas, able to optimize and enhance the ideas sought in team. Uses an effective methodology (for individual and collective work) to achieve relevant results.

Ability to convey passion for design and ideas! Enthusiastic, open, motivates and creates the optimum conditions to get the best out of each team member to bring out the best ideas. Large projection capacity.

Experience to conceive an agency (or business unit)strategy. Give a realistic vision and objective, motivate the teams, choose and launch the necessary investments and recruitments. (was part of the job at At Ogilvy and Saatchi & Saatchi). Work in team to follow the business profitability.

Management of creative teams at Ogilvy Mayotte, Ogilvy Madagascar and Saatchi & Saatchi Madagascar, including experts of Advertising , Branding, Packaging, 2D / 3D animation, 2D / 3D illustration, trade show booth design,  retail design and sound Studio.  Give clear instructions, develop the creativity and know-how of each to achieve the best results possible.

Understanding of different cultural contexts and sociograms. Experience with European, North American, Middle-east, Indian, Chinese, Japanese and African clients. Worked with professionals of various nationalities and managed teams in Europe and Africa.

Active listening of customer needs, analysis of data (market research) and transcription in creative brief for artistic directors or for external suppliers.

Design of numerous integrated campaigns
Effectiveness proven by market research and customer satisfaction (Cf LinkedIn). 4 « Communications Agency of the Year » awards won at the « Creative Festival / Reunion Island » in 2014, 2015, 2016, 2017.

Experience in building brands. Strategic positioning (Vision, mission, values), definition of a universe (Graphic & Photographic Chart and Tone of voice) – Brand diagnosis (Analysis of the graphic image and its perception by the stakeholders) – recommendations.

Strong experience in packaging (5 years at Dragon Rouge Paris).Worked on prominent international brands as Kraft foods, Nestlé Waters and JTI.

Conception of editorial charters. Follow-up of community managers. Conception of communication plan for social networks (SMO). Creation of commercial films and texts for the web. Institutional content writing for clients web sites. Work with SEO & SEA experts to integrate digital to 360° campaign.
> Professional Training followed with “En Français dans le Net
> Google Digital Active Certification


Ideas research (synopsis and scripts) for communication campaigns,respecting the needs of audiovisual production.Writing institutional and commercial web content. Participations in the creative International Tribes of Publicis.

Writing press releases, organizing press conferences for various clients and for product launches. Reply to Press Interviews. Interviewing. Writing answers and coaching for clients.

Scenography conception, Furniture Design, choice of the materials, suppliers management. (Done for, STAR, BMOI Bank, Access Bank, Club Export)

Design of a major exhibition for Rio Tinto at Antananarivo. Work with artists, light suppliers, furniture craftsmen

Qualitative study: Realization of many focus groups to check the customers needs and the relevance of the creative ideas proposed. Writing of face-to-face and telephone interviews guides.

Quantitative Studies: Launch of Studies for the French Agricultural Market and Market Studies on Consumer Habits in the Indian Ocean.

Market survey analysis for numerous clients.

Adobe : Photoshop / Illustrator / Indesign
Windows : Word / Excel / PowerPoint

French native tongue
Fluent knowledge of English
Advanced understanding of Spanish and Portuguese
Notions in German, Japanese & Malagasy

Professional Experience (17 years)

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Deputy General Manager & Creative Director

Facto Saatchi & Saatchi - Antananarivo / Madagascar

february 2012 - october 2017 (5 years and 9 months)
Advertising / Packaging / Branging / Event / PR / Edition / Digital / Marketing / Store, Trade show booth and Exhibition design

• Formulate the strategic vision & Elaborate the annual business plans
• Coordinate the operation of the different department of the agency
• Manage the creative team
Participate in clients meetings with the strategy team
• Supervise dashboards with the financial department
• Report to the shareholders the activity of the agency and the economic news of the country
• Develop communication strategies for customers (including digital)
• Create relevant advertising campaigns and monitor their effectiveness (Market Research)
• Supervise the suppliers
• Negotiate contracts with key clients and suppliers

• Profitability / activity multiplied by 2 in 6 years (average growth of 15% per year)
• Building of a solid agency and a motivated team at Madagascar

Best communication agency of Madagascar - 2017

“Creatives”– Indian Ocean Advertising festival at Reunion Island
Jury President: Benoit de Fleurian # CEO Ogilvy Paris

Best communication agency of Madagascar - 2016

“Creatives”– Indian Ocean Advertising festival at Reunion Island
Jury President: Stéphane Martin # ARPP

Best communication agency of Madagascar - 2015

“Creatives”– Indian Ocean Advertising festival at Reunion Island
Jury President: Andréas Stillacci # CEO HEREZIE GROUP

Best communication agency of Madagascar - 2014

“Creatives”– Indian Ocean Advertising festival at Reunion Island
Jury President: Mercedes Erra # CEO Havas Worldwide 

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Consultant Creative Director

JWT - Antananarivo / Madagascar

november 2011 - february 2012 (4 months)

• Manage the creative team
• Create advertising campaigns with the 2 art directors
• Supervise suppliers
• Participate in clients meetings with the strategy team

Communication for NGOs committed to the protection of nature in Madagascar (including Tany Meva).

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Creative Director

OGILVY - Antananarivo / Madagascar

april 2009 - november 2011 (2 years 8 months)
Advertising / Packaging / Branging / Events

• Manage the creative team
• Create advertising campaigns with the 2 art directors
• Supervise suppliers
• Participate in clients meetings with the strategy team

Rebranding of THB, the iconic beer, Lovemark of Madagascar (Branding, Packaging, Advertising)

Public favorite TV commercial of Madagascar - 2010

“Creatives” Indian Ocean Advertising festival

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Creative Director

OGILVY - Mamoudzou / Mayotte - France

april 2007 - november 2008 (1 year 6 months)
Advertising & Event

• Manage the creative team
• Create advertising campaigns with the 2 art directors
• Supervise suppliers
• Participate in clients meetings with the strategy team

+ 20% of market shares in 1 year for the agency’s main client (Telecom Operator SFR – owned by VIVENDI)

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Marketing Project Manager

INTERFEL - APRIFEL - Paris / France

february 2006 - february 2007 (1 year 1 month )
Mission for the French Ministry of Agriculture

• Conduct market studies
• Write reports for the Ministry of Agriculture
• Propose innovative concepts for urban distribution
• Advise entrepreneurs on their marketing strategy
• Develop and participate in the communication campaigns of the Fruits and Vegs sector in France
• Participate in the lobbying campaigns

• Organization of a stand at the SIAL* with the French Ministry of Agriculture (* International Food Trade Show in Paris)
• Creation of the innovation position within the sector (still active 10 years later)

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Graphic Designer


march 2001 - february 2006 (5 years)
Branding & Packaging for FMCG international brands

• Create or update brand identities and FMCG packaging (graphics)
• Develop a precise knowledge of different international cultures in Packaging
• Follow the latest trends in design and fashion
• Lay out customer presentations for sales teams
• Work according to specific client charters / create new charters
• Supervise the work of suppliers and junior Graphic designers

Modernization of iconic international brands and packagings such as Winston.

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Graphic Designer


july 2000 - march 2001 (9 months)
Advertising & Edition

• Implement advertising visuals on different formats and supports
• Create layouts for commercial brochures
• Work in team with the different entities of the agency

Work on the CHAUMET campaign (Prestigious Jewelery)


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Master degree in Marketing

2004 - 2006
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CNAM - Paris

'Maîtrise' degree in international business

2003 - 2006
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Ecole d'Art Maryse Eloy (renamed VISART) - Paris

'Maîtrise' degree of Arts and Design

1996 - 2000
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University of Nice

'Deug A' degree, Physics & Mathématics

1994 - 1996
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Lycée Renoir - Cagnes sur Mer

'Baccalauréat' degree in Sciences

1992 - 1994


Passionate about reading, reads a lot of books on a large variety of topics

  • Literature (French and International Authors) – Read in French, English & Spanish
  • Science
  • Economics & Geopolitics

Fine Arts
Comics (Jury at the Comics Festival in Madagascar – 2017)

Fond of mountain sports

  • Cross-country running (3 participations at the Madagascar Trail – UTOP)
  • Mountain biking
  • Occasional practice of rock climbing and speleology
  • Paragliding – (Basic level – Member of the French Paragliding Association)