Orange Money
2012 Campaign
Facto Saatchi & Saatchi
Orange Money has been the first mobile banking service launched in Madagascar. Competitors (Telma and Airtel) have followed with their own services. Very few malagasy have a bank account and mobile banking market is growing faster than banking. The challenge here is to give confidence and reassure about the ease of use.
45'' TV Commercial
Using Orange Money is so easy, fast and safe, that it could be compared to trendy gesture. Sending, receiving money, paying bills becomes as natural as “checking”.
60X80cm Outdoor Poster
Text translation :
Everyday changes with Orange
Like 1,000,000 Orange Money customers in Madagascar, you want to make your daily life easier. That’s why we offer the simplest and safest gesture for your credit purchases, merchant payments, money transfers, bill payments, insurance and financial services.