2014 Campaign
Facto Saatchi & Saatchi Madagascar

The Allia moisturizer, is designed for the modern woman of the Indian Ocean. Produced with the same bases as the biggest international brands, it gives you a feeling of well being unmatched in all seasons. Allia is marketed in the best pharmacies of Mauritius, Reunion and Madagascar.

30'' TV Commercial

This commercial had to fit to 3 different populations. Mauritian, Malagasy and Reunionese woman are very different. The actress chosen is a Indian- Malagasy metis  who could be considered by each island as local.

Pharmacies Poster