Facto Saatchi & Saatchi Madagascar
The Allia moisturizer, is designed for the modern woman of the Indian Ocean. Produced with the same bases as the biggest international brands, it gives you a feeling of well being unmatched in all seasons. Allia is marketed in the best pharmacies of Mauritius, Reunion and Madagascar.
30'' TV Commercial
This commercial had to fit to 3 different populations. Mauritian, Malagasy and Reunionese woman are very different. The actress chosen is a Indian- Malagasy metis who could be considered by each island as local.