Print Campaigns 2016 – 2017
Facto Saatchi & Saatchi Madagascar
BMOI is the most upscale bank in Madagascar.

Iso 9001 : 2015 certification campaign - magazine ad

Text: “For you we strive every day to be at the leading-edge of the banking services”

Launching the new Brand tag line - 4X3m billboard

Catchline : “BMOI, the bank which deserves you”

Indoors poster - new tag line campaign

All the reasons why BMOI deserves its clients : Support of malagasy Modern Arts, Culture, fashion, young talents and sport / The discretion, the trust, the comfort … Posters were created and renewed every months.

Clients sponsorship campaign

Various programs reward current clients for introducing new clients to BMOI. Each of these posters refers to a typical Malagasy expression, or a well known local symbol.