Rebranding campaign 2016
Facto Saatchi & Saatchi
Eau vive is the leader of bottled waters in Madagascar (80% market shares). Facing several new actors arrived in 2015 STAR’s (CASTEL Group) Historic Brand, EAU VIVE is rebranded and a communication campaign is launched.
My life spring
These 4 TV spots emphasizes the purity of nature. Eau vive is known to be collected on a protected mountain. The idea is “Where there is Eau Vive, there is life” and the new tag line “My life spring” (ma source de vie).
The runners – 20” TV Commercial
Mother & baby – 20” TV Commercial
Family holidays – 20” TV Commercial
At the office – 20” TV Commercial