International Office of Migrations Campaign 2015
Facto Saatchi & Saatchi Madagascar
In Madagascar human trafficking is a scourge affecting many families. Established recently in Madagascar, the organization is launching an awareness campaign.
A culturally shocking campaign for a major problem
60” TV film
Malagasy are so used to see dramatic situations, that few people react dare to face the problem.The agency found an efficient angle to communicate and to raise reaction. People say to be shocked only if human trafficking happens in their own family. The film refers to situations of sexual exploitation, slavery on industrial fishing boats, bad treatment of houses maid and very low paid job in factories. It informs about the law and the possible prosecutions. This movie has caused numerous debates and raised awarness.