Orange Money

Mobile Banking services campaign 2012
Facto Saatchi &Saatchi Madagascar

The launch of Orange money in Madagascar has been a great innovation in a country where the population is poorly banked. A reassuring and friendly character has been created for the brand’s educational campaigns.

Make life easier for Mr Orange

Orange Money simplifies malagasy everyday life. Sending money to someone who has or hasn’t an Orange cell phone, buying credit, saving money, buying credit for someone else …

Sending money to someone who has no Orange cell phone
30” TV Commercial 

Buying phone credit
30” TV Commercial 

Paying bills
30” TV Commercial 

Sending money
30” TV Commercial 

Campaign awards :
> 2013 Publicis – Orange Best international Id-Led Campaign
> 2013 France Telecom Best Campaign in Africa

An exported Campaign :
This campaign and the concept of this campaign (the character) have been bought and used by: Orange Jordany, Orange Bostwana, Orange Senegal, Orange Congo Democratic Republic.