Sweetened condensed milk campaign 2015
Facto Saatchi & Saatchi Madagascar

A fierce competition takes place between the different brands of sweetened condensed milk on the malagasy market. Socolait is the only factory to produce at Madagascar. Competitors import from Asia low quality product containing few milk. Socolait has to differentiate clearly his strength : good natural condensed milk flavor.

Gargotiers - Cowboy style.

30” TV Commercial
Voice : Socolait Condensed Milk is so good and so dense that one spoon is enough.