Brand communication campaign 2014
Facto Saatchi & Saatchi Madagascar
In 2013, new investors took control of Socolait, one of the few industrial brands of dairy products in the country. Competitors produce based on Asian milk powder. This brand therefore has a strong development potential by positioning itself on local milk products. This campaign launched in 2014 marks the renewal of the company, and affirms the brand promise, which will become the signature: “Ny tsiro tena izy”, the taste of the true (milk).
60'' TV commercial
This TV spot is an ode to the purity and beauty of the Antsirabe region where most of Madagascar’s milk is produced. Here Socolait appeals to the patriotic feeling of the consumers. “Such a pure country can only give the best (milk)”.