Rebranding 2013
Facto Saatchi & Saatchi Madagascar
ABC is the N ° 1 in DIY and the sale of materials in Antananarivo. The store of 4000 m2 was moved in 2014 and today half of the surface is dedicated to interior decoration. ABC is the only specialized supermarket that meets European standards.
The mission of the agency was first to redefine the repartition of the supermarket areas, then to design the identity and the signage.
