Event Branding 2017
Facto Saatchi & Saatchi Madagascar

Each year, the BMOI Bank (Groupe BPCE), which is the most upscale bank in Madagacar, sponsors sports tournaments and organizes a major cultural event on the theme of an artistic discipline. The logo integrates the one of the bank (BMOI).

2017 focused on malagasy comics

In March 2017, “BMOI, Amie des ¬†Arts”, focused on comics and Malagasy press drawing. Close to 200 cartoonists from all over the island, professionals and amateurs participated. BMOI, the French Institute and Gasy Bulles were partners to organise this event.¬†