Rebranding 2016
Facto Saatchi & Saatchi Madagascar

In 2015 several new water brands appeared on the malagasy bottled water market. STAR water brand reacts with an Identity rebranding, redesign the label, and the launching of a new communication campaign. STAR is a Castel Group subsidiary company.

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Graphic charter

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A new label

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A complete an deep rebranding, from brand to advertising
In this film see the new positioning and how it was implemented on packaging, TV commercial, Radio and poster, goodies, sponsoring.