Logistique Pétrolière 2

Rebranding 2016
Facto Saatchi & Saatchi Madagascar

Logistique Petrolière is a major player in the Malagasy economy, due to its strategic role in the energy sector. The new logo unveiled during the 15 years of Petroleum Logistics, is the symbol of the strength and expertise needed to meet the challenges facing LP and Madagascar for decades to come. The geometry of the symbol indicates rigor and know-how, it suggest precision, displacement, positional play. Red and gray remain the color of the brand.

Former and new Brand Identity
Logistique Pétrolière 1
Graphical charter
Logistique Pétrolière 5
Logistique Pétrolière 6
Logistique Pétrolière 8
Logistique Pétrolière 9
Logistique Pétrolière 7

In november 2016, This Brand Identity was rewarded first prize for the best Identity of Madagascar at the Indian Ocean “Creatives” which took place à Reunion Island.