Novo-comm Ogilvy Madagascar
THB beer is the Lovemark of an entire country, Madagascar (as iconic as Guinness for the Irish). The brand was rebranded in 2009, when new competitors entered the market. The logo can be seen everywhere in country. Rebranding also marked the beginning of the exportation to the other islands of the Eastern Indian Ocean (Reunion, Mayotte, Reunion, Mauritius). THB is now a prominent sponsor of music festivals in this part of the world. (see other works about THB in Advertising and Packaging).