Salto double

Crock launching campaign 2016
Facto Saatchi & Saatchi Madagascar

Crock (‘to bite’ in french) is the first biscuit in Madagascar launched by a social media campaign.

The Madagascar trendiest cookie

40” TV Commercial (Summary of the digital campaign)

Crock is the first cookie launched by a digital campaign in Madagascar (social networks). Addressed to a young ultra-connected urban public, this cookie has bet on the popularity of the radio entertainers adulated by this age group (15-22 years). The TV commercial summarised a one week intensive campaign carried out on a low budget. The launching was a success and reached its commercial objectives.