Web contents 2016-2017
Facto Saatchi & Saatchi Madagascar
ONTM is the Madagascar National Office of Tourism, and tourism is one of the country priority to develop the local economy. With the support of the World Bank, Madagascar launches a major communication campaign toward international tourism operators. The web campaign is coordinated by the AI agency in France, all image and video content as well as texts (relating the most emblematic places) are handled by the agency Facto Saatchi & Saatchi in Madagascar.
Visit Madagascar ONTM web site
For the needs of ONTM and Malagasy tour operators web sites
Facto agency have managed the production of :
> 2000 pictures
> 5 generic vidéos
> 40 thematic vidéos
> 60 texts in English and French
EXAMPLE OF VIDEOS
1’40” web video to promote the region of Diana, in he north of the country.
30” web video to give a glimpse of everyday life in Madagascar Coast and country side
30” web thematic video about “Adventure” on the Tsiribina River. 12 themes have been shoot according to the tourists interests and nationalities.