Creation of a range of yogurts 2012
Facto Saatchi & Saatchi Madagascar
In 2012 Socolait launches new yogurts produced exclusively from Malagasy milk. Madagascar knows at this time a real potential on local production. The packaging refers to the region of Antsirabe in the center of the country, known for cattle breeding. These new yogurts and their packagings, adapted to Malagasy consumers, contributed to the growth of the company Socolait.