New Packaging 2013
Facto Saatchi & Saatchi Madagascar

Farilac is a milk powder with cereals for children. The product has accompanied several generations and is a true Lovemark in Madagascar. In 2013 Socolait decided to modernize the Packaging and launch new formats and new tastes. The success is immediate, without further communication Farilac becomes the leader on the Malagasy market of milk powders far ahead from the international brands.