MIRA 2

Pack lifting 2015
Facto Saatchi & Saatchi Madagascar

Mira is one of the 3 main brands of detergents of Madagascar. Brand launched in 2000 by the Dipco company, the first design had been done by Facto and has been unchanged in 15 years. The mission was to modernize the range of packaging to resist to the emergence of new local competitors, and keep the market shares.