Beer label and Packging 2010
Novo-Comm Ogilvy Madagascar
THB is an icon of the Indian Ocean and for 60 years the absolute Lovemark of a whole country: Madagascar (20 Million inhabitants). The rebranding and the launching of new packaging was therefore an important challenge for STAR Madagascar Breweries. STAR had to resist the establishment of new breweries in the country, and to develop the exportation to the surrounding countries.